Who is Bright Agrotech?

We are vertical farming.

Empowering Our Future Farmers

We research, design, test, redesign and retest our high quality, American-made vertical growing products. Dr. Nate Storey and the Bright Agrotech team are committed to helping large commercial and small hobbyist growers alike grow more with less.

Unlike a lot of gloom and doomers, we’re very optimistic about the direction our food system is headed. Multi-national news conglomerates like to focus on huge monoculture farming operations and the drought and despair they are experiencing as of late. We focus on the small, upstart farmers. The ones creating a real impact, no matter how small it may seem. These are the folks figuring out the new food model and learning better ways to feed those around them.

While the media likes to pander to the fearful and freaked out, we try to share stories of innovation, hope, and small-scale successes.

It’s important to remember that change usually doesn’t take place (i.e. almost never) on a large scale. Change and innovation come from the bottom. From the guy tinkering in his garage. From the chef growing greens in her kitchen. From the unconventional farmer growing incredibly fresh herbs on his apartment building’s roof.

These relatively non traditional farmers and innovators may be small today, but they’ll be the ones feeding us tomorrow.

Our Values

When you’re part of a bootstrapping startup, maintaining a high level of focus is absolutely critical to staying efficient and ensuring timely execution of our company priorities. To do this, we base our decisions off of a set of core principles that guide the way we do business. These are the values that help us operate with focus, vision, and some serious tenacity:

Create honest and transparent relationships.

Think differently.

Be lean, scrappy, and work hard every day.

Be intentional and work with a purpose.

While these might look like a simple list to most people, they have much deeper meaning for our team. Our ability to live by these values determines our ability to grow and partner with more farmers to change the world.

Read about the ZipGrow Team's trip to Milan

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The relationship between farmer and consumer has grown too distant. The Upstart Farmer movement revolves around the passion of hard working farmers committed to growing healthier food for their communities with ZipGrow technology.

Upstart Farmers are driven and collaborative commercial vertical farmers growing hydroponically (i.e. without soil) with 50 ZipGrow towers or more and belonging to the Upstart Farmer network.

These farmers are:

  1. Commercial food producers
  2. Impact-conscious growers
  3. Growing food using innovative and efficient techniques
  4. Transparent, local farmers
  5. [Becoming] expert hydroponic growers
  6. Making an impact and a living by growing with a purpose


The years of long hours and little sleep are beginning to pay off as passionate Upstart Farmers across the USA and abroad are growing fresher food for their communities.

Learn more about the Upstart Farmers >>